Introduction
Our Philosophy
Training Program Curriculum
Cost and Benefits
Graduates of the Program
Testimonials
Schedule of Classes
Workshop Registration
Online Payments


Introduction
Shop Brand-in-a-Box
How It Works & What You Get
Checkout & Payments
Frequently Asked Questions
Contact Us


Advertising Options & Pricing
Download Media Kit
Testimonials
Get Started & Sign Up
Online Payments

The comprehensive training program is designed to prepare each individual to succeed in the wedding industry. Each session focuses on a particular topic of the business while integrating each area into an overall understanding of what it takes to operate a successful wedding planning business. Students will have extensive interaction with the other participants of the class, plenty of question and answer time and practical opportunities to practice what you are learning in the Training Program.

Dallas Wedding Planner™ Roots workshops include the following curriculum:

Working with the Bride
Held on Friday

Bride Psychology - What Makes a Bride Tick
Presentation of the Generation Y Bride & Your Future Business
How to Conduct an Initial Consultation
Presentation of a Actual Initial Consultation
How to Conduct Your First Appointment with Your Bride
How to Conduct Your Second Appointment with Your Bride
How to Organize Your Bride’s Paperwork
Samples of Additional Tools to Help you Educate Your Bride
How to Write Itineraries for each Wedding
Key Elements of Outdoor Weddings
How to Conduct a Rehearsal
Ceremony Vows and Structure Options
Comprehensive List of Ceremony Site Options Distributed


Establishing a Wedding Business
Held on Saturday

Choosing a Business Name and Business Entities
How to Charge for Your Services / Fee Structures
Critique Websites of other Local Wedding Planners
Determining the Services That You Will Offer
How to Write a Contract
Important Aspects of Your Contract
Setting Boundaries
Setting Goals
How to Write a Business Plan (Sample Plan Distributed)
Building a Vendor Database & Networking Opportunities

One assignment is required for completion of the "Establishing a Wedding Business" segment of the course, which will be emailed to you after you register for the class.


Marketing your Business
Held on Sunday

Elements of a Personal Brand Statement
Branding & Keys to Branding Your Small Business
Market Research
Website Design Elements
Advertising Information of Local Publications
How to Expand Your Business and Increase Revenue with Wholesale Accounts
How to Obtain a Texas Sales Permit